Design thinking in simple terms is all about solving complex problems in a user-centric way. In other words, it is really about putting users first, seeing problems from their perspective, and solving these problems in such a way that it ensures great experience and outcomes.

Design thinking is all about experimentation and iteration. To effectively engage stakeholders in the design process, organizations must be willing to try new things and take calculated risks. This means creating a culture that values experimentation and encourages stakeholders to learn from failure as well as success.

Embedding collaboration is implicit to the process, as all stakeholders need to share a common vision and be prepared to collaborate across all boundaries to develop and deliver the optimum solution.